The La Trobe Law School is pleased to announce that The Hon Adem Somyürek MP, Victorian Minster for Small Business, Innovation and Trade will launch Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East and North Africa by Cynthia Dearin on Thursday 30 April 2015 at the La Trobe University City Campus.
Cynthia Dearin is a regional business expert and sessional academic at the La Trobe Law School. “I wrote Camels, Sheikhs and Billionaires because I realised that there was a lack of information on the enormous business opportunities in the region and how to access them,” says Cynthia.
I wanted to demystify the culture of the region and take the reader through a step-by-step process of how to do business there.
The MENA region is becoming more attractive to investors and exporters every year. This $7.1 billion market for Australia’s merchandise, services and research accounts for over 70 percent of the world’s oil reserves and has a rapidly expanding population of just under 400 million people.
“No one knows the Middle East like Cynthia,” says Tim Harcourt, J.W. Nevile Fellow at the University of New South Wales and author of The Airport Economist and Trading Places. “The book is a practical, down-to- earth guide on modern business practices from Mecca to Muscat,” he says.
For more information on Camels, Sheikhs and Billionaires: Your Guide to Business in the Middle East and North Africa, or to buy the book online now, click here. Alternatively, you can read the full first chapter for free.
Date: Thursday 30 April 2015
Time: 5.15pm for 5.30pm to 6.45pm
Venue: La Trobe University City Campus, Level 20, 360 Collins Street, Melbourne