Public Lecture: Current Issues and Recent Developments in the Fight Against Tobacco – The Fight is Not Over

Mark Greenwold will speak on 11 February 2016 at La Trobe Law School about current issues and recent developments in the global fight against tobacco. In this public lecture Mark will draw on his experience litigating against major tobacco companies on behalf of State governments in the United States of America.


Tobacco-related disease is the largest preventable cause of death in the world. In the twentieth century tobacco killed 100 million people worldwide.  Currently, more than 6 million people worldwide die of tobacco-related disease every year and the World Health Organization estimates that if current trends continue tobacco will kill one billion people in the twenty-first century.

In the past twenty years, substantial progress has been made to reduce smoking in North America, Western Europe and Australia.  Faced with declining markets in developed countries, the tobacco industry has targeted developing countries and is working hard to sell its deadly products in those countries, particularly targeting young people and women.  The battle against tobacco-related disease in the twenty-first century will be fought primarily in those countries.

The principal tobacco control measures are identified in the United Nations Framework Convention on Tobacco Control, which now has197 signatories.  The Convention requires members States to implement the following major provisions:

  • Tax increases that increase the price of tobacco products.
  • Requirements for clean indoor air in public buildings, workplaces, and restaurants.
  • Restrictions on the advertising of tobacco products to the extent permitted by the State’s constitution.
  • Graphic warning labels on cigarette packages
  • Vigorous public information programs, especially those targeted to adolescents
  • Expanded availability of cessation programs to help smokers quit.

The FCTC requires State parties to implement these measures but has no enforcement mechanism to ensure that they do and the tobacco industry works zealously to prevent such measures.

Developing countries where determined and well-organized local advocates have been active have enacted tobacco control measures that have led to declines in smoking.  Effective advocacy can save many millions of lives.


Mark Greenwold is a lawyer practicing in Washington, D.C. who litigates on behalf of State governments against the major tobacco companies. Mr. Greenwold is also Senior Consultant to the Campaign for Tobacco-Free Kids, the foremost anti-tobacco advocacy organization in the United States, where his work focuses on federal regulation of tobacco products by the U.S. Food and Drug Administration and on litigation defending the validity of state and federal tobacco regulatory measures.  Mr. Greenwold is also an Adjunct Professor of Law at Georgetown Law Center, where he teaches a course in tobacco regulation.  He also serves as a member of the Advisory Council to the Yale School of Public Health and lectures in the Global Public Health Seminar at Yale.

Previously, Mr. Greenwold served as the first Chief Counsel for Tobacco for the National Association of Attorneys General, where he was responsible for coordinating the activities of all State governments in the implementation of the Tobacco Master Settlement Agreement of 1998, the landmark agreement that imposed restrictions on the advertising, marketing and promotion of cigarettes in the United States and provided for annual settlement payments by the major tobacco companies to the States that already totalled more than $100 billion.

Before becoming Chief Counsel for Tobacco, Mr. Greenwold practiced law in Washington, D.C. for 27 years, where his practice focussed on major complex litigation.  Mr. Greenwold had previously served as an attorney in the United States Department of State and as counsel to the United States Senate Committee on Government Operations.  Mr. Greenwold’s work on asylum policy and disability rights won awards for public interest representation from the Washington Lawyers Committee on Civil Rights.  He has also served on Board of Governors of the Association of Yale Alumni.

Mr. Greenwold is a graduate of Yale University and the Harvard Law School.


Date: Thursday 11 February 2016

Time: 5.30pm to 7.00pm

Venue: La Trobe University City Campus, Level 20, 360 Collins Street, Melbourne

Refreshments: Refreshments will be provided after the seminar.

Register: Please RSVP via Eventbrite.

Further Information: Contact Judy Gutman at, or on (03) 9479 1563

La Trobe