Despite over 30 years of marketing and promoting exercise to the general population the majority are still not regularly physically active. Have you ever wondered why it is that most people choose not to move given the multitude of evidence-based health and well-being benefits? This presentation will explain the surprising reasons why our global promotion of exercise and physical activity keeps people stuck in a cycle of starting and stopping but not behavioural sustainability. Segar will present new strategies and messages to cultivate exercise/physical activity motivation and maintenance based on science related to neuroscience, decision making, motivation, and adherence. This presentation has implications for how physical activity is framed in patient-centred care and community-based interventions, health coaching, activity tacking apps, and employee wellness initiatives.
Michelle Segar, PhD, MPH, author of “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness” (AMACOM 2015), directs the University of Michigan’s Sport, Health, and Activity Research and Policy Center (SHARP) and is a member of the Institute for Healthcare Policy and Innovation. She is widely quoted in the media and consulted as an expert by publications like The New York Times and government agencies. Her first book, No Sweat, was chosen as the #1 book in Diet/Exercise in 2015 by the USA Best Book Awards, and when released, it became the #1 Exercise & Fitness book on Amazon. Dr. Segar advises global organizations on new methods and messages that foster the consistent decision making that underlie a lifetime of meaning, well-being, and health, with a focus on physical activity and self-care. Her 360-degree perspective is informed by over twenty-four years of award-winning research and individual health coaching, uniquely positioning her to help organizations understand and leverage the emotional drivers and internal rewards of peoples’ health decisions. Segar lives in Ann Arbor, MI with her husband and son and she ran with the Olympic Torch at the 1992 Olympic Games in Barcelona. To learn more visit MichelleSegar.com.
Date: Tuesday 2 May 2017
Time: 1.30pm to 2.30pm. Lunch will be available outside the moot court from 1pm.
Venue: Level 2, La Trobe Law School Moot Court (Social Sciences building, Room 232), La Trobe University, Bundoora